WWF starts to focus not only on species-related conservation projects, but also on protecting habitat by establishing national parks and nature reserves. WWF's Board of Directors in 2005 adopts a 10-year goal: to measurably conserve 15 to 20 of the world's most important ecoregions, and in so doing, transform markets, policies, and institutions in order to reduce threats to these places and the diversity of life on Earth. Finca La Planada, a 3,700-acre farm in Colombia, becomes a nature reserve, thanks to the joint efforts of WWF and the Colombian Foundation for Higher Education in 1983. International standards for fisheries management are established in 2000 under the MSC. In 1969, Bernhard was awarded the Grand Cross (Special Class) of the Order of Merit of the Federal Republic of Germany . Working with six African governments, science-based priorities are defined for protecting species and habitats in the region. Certified Australian rock lobster comes to market, and Alaska salmon, which represents more than six percent of the total annual U.S. fish catch, is certified as well. World Bank President James Wolfensohn in 1997 introduces a partnership with WWF to bring 500 million acres of forest under independent certification as sustainably managed by 2005, and to establish an additional 50 million acres of new forest protected areas. WWF in 2006 engages with Wal-Mart on sustainability efforts focused on its supply chain, including MSC certification of all fisheries, participation in the Global Forest & Trade Network, Mining Certification Guidelines, Better Cotton Initiative and other agriculture-related issues. Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree.... Panda logo for the Switzerland-based World Wildlife Fund (World Wide Fund for Nature). WWF’s Living Planet Report 2020 reveals 68% decline in wildlife populations on average since 1970. WWF plays a key role in persuading Ecuador to enact a sweeping new law to protect the Galapagos Islands in 1998. WWF in 1987 is instrumental in creating the Cockscomb Jaguar Preserve, which protects one of the largest jaguar populations in Central America, as well as the endangered scarlet macaw. In the face of growing environmental threats over the ensuing years, the WWF’s activities expanded in scope. After three years of intensive work by WWF, the 1.7-million acre Chandless State Park is created in 2003 in the Brazilian Amazon. In direct response to a WWF-led campaign, Staples, the largest office products company in the U.S., ends its relationship with Asia Pulp & Paper (APP) because of its poor environmental practices. This was the beginning of what would be called the World Wildlife Fund. The donation is earmarked for projects with potential for large and immediate impact on WWF's worldwide conservation efforts. The Morges Manifesto stated that while the expertise to protect the world environment existed, the financial support to achieve this protection did not. Support our Land for Life appeal to help people and wildlife thrive in Kenya and Tanzania. Water. Inspired by a series of articles in a UK newspaper written by Sir Julian Huxley about the destruction of habitat and wildlife in East Africa, businessman Victor Stolan pointed out the urgent need for an international organization to raise funds for conservation. WWF secures a $53 million commitment from the U.S. government in 2003 for the new Congo Basin Forest Partnership. From the World Wildlife Fund, WWF has evolved into the World Wide Fund for Nature in 1986, after realizing that its name only reflected one aspect of its initiatives. WWF's long-established support of projects in Africa is strengthened by the creation of an Africa program and a formal tie (since discontinued) with the African Wildlife Foundation in 1983. Our long-term vision is simple: to create a world where people and nature … Will we rise to meet them? WWF and Unilever in 1997 establish the Marine Stewardship Council (MSC) to assure the long-term sustainability of global fish stocks and the integrity of marine ecosystems. But people have changed too. WWF in 2006 receives the largest gift in its history, $34.6 million, from the estate of H. Guy Di Stefano. Incorporated in the District of Columbia on December 1, 1961, WWF-U.S. names Dwight D. Eisenhower its President of Honor. The Convention on International Trade in Endangered Species is entrusted with the task of controlling illegal trade in tiger derivatives. Working with the Frankfurt Zoological Society and The Orangutan Project, WWF will help protect some of the most biologically important forests on the planet, along with the wildlife, indigenous communities and forest based carbon they hold. 2454, The American Clean Energy and Security Act,marking the first time a house of Congress has passed legislation limiting greenhouse gas emissions.WWF helped draft language in the bill addressing forest carbon, clean tech and adaptation. Contact. Two years later MSC becomes a fully independent nonprofit organization. WWF in 1993 completes a $19 million debt-for-nature swap in the Philippines, the largest such swap ever undertaken by a nongovernmental organization. Sir Peter Markham Scott, British conservationist and artist. Get exclusive access to content from our 1768 First Edition with your subscription. From left to right: Peter Scott, Lord Hurcomb holding a panda, Julian Huxley and Jean Baer. A World Wide Fund for Nature hot air balloon is seen over the Amazon river and surrounding rainforest in Manaus, northern Brazil. WWF organizes the first Earth Hour in Sydney, Australia in 2007. Help our work to protect some of the world's most vulnerable animals by adopting an animal with WWF from just £3 a month today. WWF embarks on a bold new plan to protect Sumatra’s rain forest, in a key area known as Thirty Hills. In 1961, a limited number of organizations around the world—such as the International Union for the Conservation of Nature and Natural Resources (IUCN) and The Conservation Foundation—were trying to meet conservation needs, but were desperately short of funds. To date, the CITES international agreement has been signed by over 170 nations that are committed to working together to ensure wild plant and animal species are not threatened with extinction by uncontrolled trade and exploitation. In conjunction with a continent-wide effort to save the American bison, this iconic species is reintroduced to the land after an absence of 120 years. Wildlife has halved in less than a generation. World Wildlife Fund Inc. is a nonprofit, tax-exempt charitable organization (tax ID number 52-1693387) under Section 501(c)(3) of the Internal Revenue Code. WWF in 2005 establishes the Mesoamerican Reef Trust Fund, benefiting Belize, Honduras, Guatemala and Mexico. World Wildlife Fund was conceived in April, 1961, and set up shop in September, 1961, at IUCN's headquarters in Morges, Switzerland. WWF and Fundacion Vida Silvestre Argentina in 1999 are instrumental in winning passage of legislation to protect a 2.5 million-acre forest corridor connecting existing reserves in Argentina's Misiones Province and neighboring Brazil. Our editors will review what you’ve submitted and determine whether to revise the article. Using the best scientific analysis and indigenous guidance, we work to conserve species at risk, protect threatened habitats, and address climate change. View our inclusive approach to conservation. These efforts supplement WWF support for the conservation programs of IUCN, the International Council for Bird Preservation (ICBP) and WWF-International. The World Wide Fund for Nature has been a pioneer and the largest contributor, along with corporate donors and nongovernmental organizations. WWF helps Bhutan create the 1,442-square mile Wangchuck Centennial Park, the second-largest park in the country. In 1962, Fritz Vollmar became the first Secretary General of what was then known as the World Wildlife Fund. The organization’s international headquarters are in Gland, Switz., and it has more than 90 offices around the world. The first call for broad support was the Morges Manifesto, signed in 1961 by 16 of the world’s leading conservationists, including biologist and African wildlife enthusiast Sir Julian Huxley, IUCN vice president Sir Peter Scott and director-general of the British Nature Conservancy E. M. Nicholson. We are the world's leading independent conservation organisation. At the meeting of the Asia-Pacific Economic Cooperation in 2007, all 21 heads of state in attendance, including U.S. President Bush and Indonesian President Yudhoyono, commit to advance the Coral Triangle Initiative on Coral Reefs, Fisheries and Food Security. Food. Today its mission statement is threefold: to conserve the world’s biological diversity, to ensure that the use of renewable natural resources is sustainable, and to promote the reduction of pollution and of wasteful consumption. World Wide Fund for Nature Nearly 3 Billion Animals Killed Or Displaced In Australia's Fires, Scientists Say "This ranks as one of the worst wildlife disasters in modern history,” said Dermot O'Gorman, CEO of … It … The largest debt-for-nature swap in Madagascar's history is agreed to by the governments of Madagascar and France in 2008. In 1960 a group of British naturalists—most notably biologist Sir Julian Huxley, artist and conservationist Peter Scott, and ornithologists Guy Mountfort and Max Nicholson—led an effort to establish an organization that protected endangered species and their habitats. In partnership with the Frankfurt Ecological Society, WWF in 1987 undertakes a comprehensive ecological study of Serengeti National Park, providing essential information about wildlife population dynamics and habitat. The decision was made to establish World Wildlife Fund as an international fundraising organization to work in collaboration with existing conservation groups and bring substantial financial support to the conservation movement on a worldwide scale. Phone Number 1 (202) 293-9211. Thai Prime Minister pledges to end domestic ivory trade in Thailand, the world’s largest unregulated ivory market, marking a major win in WWF’s efforts to stop wildlife crime. Our Stolen Future, written by WWF senior scientist Theo Colburn and two colleagues, is published in 1996. WWF supports the American Prairie Foundation’s acquisition of 31,320 acres of land in Montana for wildlife restoration. Corcovado contains 13 major habitat types and is the best example of a Central American tropical forest now under protection. Today, the organization also tackles the many forms of pollution which are destroying the atmosphere, forests, freshwater habitats and oceans – all of which sustain human life. WWF in 1988 arranges a $3 million debt-for-nature swap in Costa Rica, as well as additional swaps in the Philippines for $2 million and Ecuador for $1 million. WWF collaborates with Cultural Survival in 1988 to help Ecuador's Awndians gain title to their homeland in the tropical forests near the Colombian border, and to manage their wildlands productively. WWF in 1991 helps create the Enterprise for the Americas Initiative, which to date has gene-rated more than $150 million in conservation and development funding from the proceeds of restructured government-to-government debt in seven Latin American countries. He founded the Severn Wildfowl Trust (1946; renamed the Wildfowl and Wetlands Trust) and helped establish the World Wildlife Fund (1961; renamed the World Wide Fund for Nature). Integrated Annual Report 2020. WWF in 1999 convenes the Yaounde Forest Summit in Yaounde, Cameroon. Among the WWF’s notable achievements is its use of debt-for-nature swaps, in which an organization buys some of a country’s foreign debt at a discount, converts the money to local currency, and then uses it to finance conservation efforts. Australia +61 2 8228 6800 +61 2 9281 0369 The group recommends that the U.S. end the import of most wild-caught birds for sale as pets. Extensive mangroves and primeval Atlantic forest in the area shelter the endemic Chau parrot, among other wildlife. At the beginning of the 21st century, the WWF was active in more than 100 countries and had more than five million supporters. World Wildlife Fund Inc. is a nonprofit, tax-exempt charitable organization (tax ID number 52-1693387) under Section 501(c)(3) of the Internal Revenue Code. Scott, who was the son of Antarctic explorer Robert Falcon Omissions? It was started as a lights-off event in Sydney, Australia, in 2007. WWF in 2007 forms the Climate Savers Computing Initiative with Google, IBM, Dell, Intel and others, establishing new efficiency standards for computers that will reduce greenhouse gas emissions by 54 million tons per year. The Global Environment Facility (GEF) in 2003 officially endorses WWF's Africa Stockpiles Program initiative and makes a $25 million commitment to the program, which aims to clean up and safely dispose of more than 50,000 metric tons of obsolete pesticide waste stockpiled throughout Africa. They’re more aware of the threat to essentials like food, water and clean air. The only child of Antarctic explorer Robert Falcon Scott, he took an interest in observing and shooting wildfowl at a young age and later took to their breeding. With the creation of this park, 49 percent of Bhutan's land cover is protected. Covering 419,000 acres, these are the first parks in the region to balance conservation and recreational uses. The 10-year Regional Coral Triangle Initiative (CTI) Plan of Action, which sets steps to address growing threats to the region's wildlife and habitat, is agreed to at the CTI Leaders' Summit in Indonesia. Washington, DC 20037. Land. During this time, he was responsible for establishing an international secretariat and building up the network of fund-raising national organizations from the “founder members” (Switzerland, UK and USA). The book gives a vivid account of the discovery that some man-made chemicals disrupt the endocrine system in wildlife and humans. Earth Hour City Challenge—a year-long competition asking U.S. cities to prepare for increasingly extreme weather and to promote renewable energy—calls on 1,700 towns to take action. At the Summit, six African heads of state jointly announce plans to create 12 million acres of new cross-border forest protected areas in the Congo Basin. WWF and Apple announce groundbreaking project to boost responsible forestry management and increase FSC-certified forestlands within China. READ MORE WWF, in full World Wide Fund for Nature, international organization committed to conservation of the environment. With critical support from WWF and the United Nations Environment Program (UNEP), the IUCN in 1980 publishes the ground-breaking World Conservation Strategy, stating that humanity exists as part of nature and has no future unless nature and natural resources are conserved. Whilst we may not have enough details for a complete solution yet, we do know we will need a national wildlife and nature recovery plan. The WWF works closely with the World Conservation Union and has formed partnerships with the United Nations, the World Bank, and the European Union. Governments of Malaysia, Indonesia and Brunei commit to the Heart of Borneo declaration to conserve and sustainably manage the forests. Most NGOs are small, grassroots organizations not formally affiliated with any international body, though they may receive some international funding for local programs.…. WWF in 1996 works with Malaysia and the Philippines to establish the Turtle Islands Heritage Protected Area, the world's first transborder marine protected area for sea turtles. Human action has triggered a vast cascade of environmental problems that now threaten the continued ability of both natural and human systems to flourish. Sir Peter Markham Scott, CH, CBE, DSC & Bar, FRS, FZS was a British ornithologist, conservationist, painter, naval officer, broadcaster and sportsman. They’re more ambitious, more innovative. Founders Edward Max Nicholson, Guy Mountfort, Julian Huxley, Peter Scott, Prince Bernhard, Prince Philip. Let us know if you have suggestions to improve this article (requires login). Planet Report 2020. Early projects include work with the bald eagle, the Hawaiian sea bird, the giant grebe of Guatemala, the Tule goose in Canada and the red wolf in the southern United States. WWF helps establish the Guaraquea Ecological Station in 1987, and a 770-square-mile protected area surrounding it, in the Brazilian state of Parana. By signing up for this email, you are agreeing to news, offers, and information from Encyclopaedia Britannica. World Wide Fund for Nature (WWF Global) WWF is one of the world's largest conservation organizations. In December, 196 nations meeting in Paris, finalize a global agreement aimed at curbing climate change, and delivering on many of WWF’s key priorities. In the wake of the 2004 Indian Ocean tsunami, WWF develops Green Reconstruction Policy Guidelines in 2005 to be used by the American Red Cross as a blueprint for reconstruction efforts. WWF hires its first scientist, Dr. Thomas E. Lovejoy, as a project administrator, in 1973. Donations are tax-deductible as allowed by law. WWF launches the Russell E. Train Education for Nature (EFN) Program in 1994 to build capacity for conservation in Africa, Asia, and Latin America by supporting academic and mid-career training. Another project in 1961 helps Colombian conservationists establish a small nature reserve. In the Terai Arc of the Eastern Himalayan lowlands, WWF in 2001 spurs progress toward the ambitious goal of creating wildlife corridors linking 11 protected areas between Nepal's Royal Chitwan National Park and India's Corbett National Park, an area of 12,160 acres. The giant panda becomes the logo for WWF. To date, EFN has awarded over 1000 scholarships and grants. H.R.H. In 2008, Earth Hour goes global, becoming the world’s largest environmental activism event. WWF in 1993 helps create the Forest Stewardship Council (FSC) to find solutions which promote responsible stewardship of the world's forests. Choose from a wide range of animals including elephants, snow leopards, penguins and polar bears. WWF-Canada works to conserve species at risk, protect threatened habitats and address global threats like climate change. Headquarters Location Washington, District of Columbia, United States. The World Wide Fund for Nature (WWF) came up with its famous panda logo 50 years ago. Using the best available scientific and Indigenous knowledge, we work to preserve the diversity and abundance of life in Canada and around the world through long-term nature-based solutions that allow people and wildlife to thrive. World Wildlife Fund Inc. is a nonprofit, tax-exempt charitable organization (tax ID number 52-1693387) under Section 501(c)(3) of the Internal Revenue Code. And climate change is leading us into uncharted territory. ARPA (Amazon Region Protected Areas), the largest tropical forest conservation project in history, receives funding to protect 150 million acres of the Brazilian Amazon rainforest. In a New York Times editorial in 1984, WWF vice president Dr. Thomas E. Lovejoy sets forth the concept of using Third World debt reduction to protect the environment. Discover our work. In a pledge developed through the WWF-World Bank Alliance, the president of Brazil in 1998 commits to provide legal protection for 10 percent of the Brazilian rain forest, an area greater than all of the national parks in the contiguous United States combined. WWF and partners in 2004 launch the International Smart Gear Competition, encouraging the design of innovative fishing gear to reduce accidental deaths of marine mammals, birds and sea turtles. Founded Date Apr 29, 1961. Central African nations in 2001 surpass commitments made at the Yaounde Summit. Governors of Sumatra's 10 provinces sign an agreement pledging to restore critical ecosystems in Sumatra and protect areas with high conservation values. The following year the World Wildlife Fund was founded; the international name was subsequently changed to World Wide Fund for Nature in 1989, although in the United States and Canada it retained the founding name.

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