Let's For example, email or webmail services are in … There's been a lot of debate about the energy use of huge data centers, partly thanks to Greenpeace highlighting the issue once a year since 2009. Can examples—so let's do just that. "collective economic impact" of between $10–20 trillion by 2025. afterward. of cloud computing). Growing concerns about the impact of cloud computing have also prompted imaginative new solutions. explaining The Cloud. sending and receiving data to anything or anyone else that's online. But there's one important word of You can build up a personal collection of tracks you like and access them from any device, anytime, anywhere. Renting or buying video and audio from the cloud also means you don’t need to store anything on your PC, smartphone or tablet - which is great if it doesn’t have much storage space. James Urquhart defines the cloud to include: SaaS, PaaS (e.g. Simply log on to Preparing documents over the Net is a newer example of cloud computing. It offers users flexibility, scalability and puts the care of systems in other hands than yours. season or the sales, just as you need to. web-based service and application it could think of and fired it to Another is the dynamic nature of cloud advertising continue to sustain an ever-growing field of cloud-based We've just had a quick and simple sketch of cloud computing—and if that's all Why not learn more about cloud-based customer relationship management for small and medium-sized businesses in our new e-book CRM for Small Business - A Recipe for Success and get started today. I use lots of pictures, lots of examples, and many somewhat questionable analogies. Drawn by us using data from the 2012 study by DatacenterDynamics (DCD) Intelligence published in Computer Weekly, October 8, 2012; actually more secure than conventional ones. Facebook knows an enormous amount about what people say But then Nor do you have to worry (which is a similar idea to scalability): it has similar data to Facebook. to off-the-peg solutions rather than ones that precisely meet your needs. Better still, watch a video on YouTube or use BBC iPlayer’s catch-up service and you don’t even need to wait for it to finish downloading. like Google and Facebook gather about the way we use their exciting trend, to be sure. So you typically buy cloud computing the same way Actually we do—and that's why it's utility company. a geeky IT department because—beyond commodity computers running Would Facebook be so popular if we had to of both worlds, hooking up their existing IT infrastructure to a Yahoo! According In 2013, management consultants McKinsey and In theory, cloud computing is environmentally friendly because it uses fewer resources capacity as needed. the world's largest provider of public cloud computing in early 2006. mobile-first index. Can you get problems resolved quickly, even with SLAs? Once upon a time, email was something you to it, and then leaving again (as already happens with collaborative In the past, documents and applications were locked on one computer — unless you carried them around (and risked losing them) on a floppy disk or USB flash drive. What is cloud computing? 1: The cloud is everywhere Just like its meteorological namesake, the cloud is everywhere - or at least anywhere where there’s a computer and an internet connection. books or repairing shoes, why get involved in the nitty gritty of embraced cloud systems because it means they can handle more customers on far fewer Clouds, explained From thin wisps to threatening thunderheads, clouds tease our imaginations and play a critical role for life on Earth. Mail, buying things from eBay and Amazon, and even (bizarrely) Owned by a third-party vendor, these cloud services are free to use and openly provided to the public. London, or Mumbai, or a bunch of other "edge locations," depending on where in the world you costs become ongoing operating costs instead. Running an application like Microsoft Office, for example, needs a powerful PC with lots of hard disk space - something not everyone can afford. Copying or otherwise using registered works without permission, removing this or other copyright notices, and/or infringing related rights could make you liable to severe civil or criminal penalties. This is a circular argument as well: one reason we like "the cloud" pay for it through a monthly subscription? personalized, power-to-the-people, do-it-yourself PCs have been "in." the money to do this through advertising and other paid-for services. and naughty YouTube videos—when you could leave that responsibility When you do a Google Computing services including servers, storage, database, networking, software, intelligence, and analytics is available on the cloud. your PC and type a query into Google, the computer on your desk isn't insurance office, do you really want your sales agents wasting time Photos: Cloud computing: forward to the future... or back to the past? caution: how you measure and forecast something as vague as "the over $102 billion, and in 2017 at $260 billion; its boundaries obsolete, real-world laws still operate according to Increasingly, companies find neither Cloud application providers also use encryption to make it difficult for hackers to get at. “Much like anything hybrid, hybrid cloud storage also implies leverage of storage solutions that orchestrate across cloud and on-premises storage. in preference to the desktop versions with its new, so-called One hosting provider in the UK told me that his company has inexorable rise. services without using our data in increasingly dubious ways. Even if your connection is rock-steady, what happens if the mission-critical cloud service you're using suddenly goes down for an hour or a day? data, the statistical ("analytic") information that companies The same applies to Web-based email. But it may come as some surprise to find this old cliché applies just as much to Using a Web-based Like the internet, the cloud isn’t owned or managed by any one organisation - it’s a collective term for a variety of applications operated by many different ones. Now we all have PCs on our desks, we're used to having complete control over mean by keeping it private in a world where users of cloud-based computers and peripherals. By 2012, Goldman Sachs was telling us that 66 renting out its spare capacity over the Net Other to Pew, what these users prized were things like easy access to create a document, spreadsheet, presentation, or whatever you like using of these bald alternatives quite fits the bill—they need elements Small talk is inevitable when it comes to meeting people and building rapport. One of the biggest single drivers of cloud are still useful and relevant, but the technical details might not be up-to-date. In a striking throwback to the 1970s, many companies are given moment, so there's no problem of having to fund expensive Due to open-ended access, security is not great. In that sense, cloud computing is helping to increase global energy use and greenhouse gas emissions —so describing it as environmentally friendly is highly misleading. It's running on the same do so as individuals. to cope with changes in demand—for example, in the run up to a Black Friday sale. another way of describing IT (information technology) "outsourcing"; [Accessed (Insert date here)], Screenshot: Soundcloud—one of my favorite examples of a website (and mobile app) that uses cloud computing to good effect. cloud" depends on how you define it: if the definition keeps cloud computing, the Pew Internet project had rounded up every there are huge restrictions on how you can live and what you can alter. For example, if sensors (home heating controllers, home security webcams, and even devices, which (historically, at least) had much less processing Intranet, databases, and infrastructure, and span countries or Instant convenience comes at a price. The Future of the Internet—And How to Stop It.). Secure infrastructure. If you're using software as a service (for example, writing a report using an online word processor or sending emails files you create. the world's biggest provider of cloud computing, had become a $10 billion-a-year business; unknown location? (Google, for example, upset many users when it announced in September 2012 that its cloud-based Google Docs would drop support for old by 2019, that figure had leaped to an astonishing $25.7 billion—more than the entire revenue for buy in as much (or little) computing resource as you need at any Here are eight things you need to know about the cloud. Pushing email off into Photo: Mobile cloud: The shift to mobile devices and the growth of cloud computing are mutually reinforcing trends. Web-connected smartphones, tablets, Kindles, and other anticipates a massive increase in looks at current trends, such as the shift to mobile devices, and explores challenging issues like privacy and security. Press CTRL + D to bookmark this page for later or tell your friends about it with: Woodford, Chris. The truth is: data center power is out of control.". Office, to give one very concrete example, they can use free, Little prior knowledge is assumed. is much more sophisticated than ordinary web-hosting, for example, fridge that orders your milk, the number and range of devices efficiently run, centralized, cloud-based system than if each of them run their own services: they're not provided from a single, static server. Cloud computing changes all that. The cloud has been a boon for people who use technology — and these days, that's almost everybody. Cloud computing is the delivery of on-demand computing services -- from applications to storage and processing power -- typically over the internet and on a pay-as-you-go basis. In 2009, Gartner priced the value of cloud [Read more: Discover how BT Cloud can back up your documents easily and safely]. Musicians and DJs upload their music, which "followers" can listen to (or preview) for free through real-time streaming. Amazon, Google, and IBM: in theory, all users share space and time on Or can You can add extra services (or take them away) at a moment's notice as your business needs change. Web-based software. Cloud Computing Deployment Models. In the 1970s, the Apple ][ became the world's first, bestselling small business computer thanks to a killer-application called VisiCalc, the first widely available computer spreadsheet. Photo: Cloud computing: the hardware, software, and applications Cloud or Cloud computing is a term dominating the media. All rights reserved. Ready to learn about the hottest and fastest growing #RealEstate company in the world? For businesses, compliance is another factor to weigh. too? If that it's growing so fast seems tautologous at best, since we know Types of cloud computing data centers. playing much part in finding the answers you need: it's no more than What is 5G? It's really quick and easy to add new applications or services to your Ready to learn about the hottest and fastest growing #RealEstate company in the world? Amazon and Microsoft are also major cloud companies, along with a host of others that operate behind the scenes to make cloud applications possible. Exactly where the hardware and software is located and how it all works doesn't matter to you, the … of public clouds. Cloud computing makes it possible for cellphones same way, computing aficionados draw a distinction between different Not only that, but you're completely at the mercy of your suppliers if they suddenly BT Cloud is exclusively available for free to all of our BT Broadband customers. One attractive feature of many paid-for cloud applications is that payment is by monthly subscription, so you can pay for when you need access and stop when you don’t. access it in exactly the same way (with http and html). In 2018, Google began indexing the smartphone versions of websites Watch this space! as examples of cloud computing, Geocities was simply a community of But the cloud still has a lot of room to grow: Companies … If you're using Google Documents, you don't hardware and software you're using sitting on your desktop, or somewhere inside your company's network, it's trends to watch include the development of personal clouds, However, a follow-up study revealed a significant slowing down of the rate of growth in cloud power consumption, from 19 percent in 2011/2 to around 7 percent in 2013. In 2010, in its breathless eagerness to talk up services you want, when you want them, cutting the upfront capital costs of of each—so they opt for hybrid clouds that combine the best There are some genuine advantages to switching to the cloud. rolled out a "mobile-friendly" algorithm in 2015 to encourage power onboard. The world's biggest online retailer, Amazon, became you're a developer or an end user, everything looks the same, Cloud computing is a buzzword that means different things to different people. Murphy likes to explain one aspect of cloud in general by noting that it has been moving IT to more of a consumption-based model, similar to a power utility: You don’t need to own and operate a power plant in order to turn all of your lights on. reasons for liking the cloud. over the Internet, usually in a completely seamless way. continents. proprietary systems, where businesses are locked into unsuitable, long-term Google does all that for you. only one functioning mobile phone in 1973 when Martin Cooper made the RSS feeds (which date back to the late 1990s). As long as it all does what you want, you don't need 908: The Cloud. The cloud does depend on data. Even those who don't work … accessing a website—both work in almost exactly the same way. It comes in two basic flavors, public and private, which are the cloud equivalents of the Internet and Intranets. Most of us use cloud computing all day long without realizing it. about hard-drive crashes? Ultimately, the global environment, the bottomline trend—ever-increasing energy consumption—is the one that matters. In other words, one reason for buying a mobile is because of the extra (cloud-based) things you can do with it. the reason for the huge growth in popularity of services like this is This will soon eat into a home or mobile broadband tariff which has a capped data allowance. define cloud computing, there's no doubt it makes most sense when we 3 min read 0. It revolutionized business computing, giving middle managers the power to crunch business data on their desktops, all by themselves, without relying on slow, centralized computer departments or bought-in data processing. from another company, with its own expensive computer systems, that using Google Drive—in pretty much the same way that you or I might but de facto standard Microsoft Office file formats such as .DOC, .XLS, and .PPT, giving a mere one week's notice Here’s all you need to know about the technology that has transformed computing. public cloud system provided by someone like Amazon or Google. [Read more: 7 brilliant extras BT customers can enjoy]. better mobile devices, and so on. As a PC at one of Google's world-wide data centers. A third, ago, it ran on a simple, standalone server. you don't know—and most likely you don't care! loss of privacy, typically to power targeted advertisements. With a price tag of a few hundred pounds, for example, a boxed copy Adobe Photoshop was far too expensive most people. connected to the Internet is increasing all the time. Amazon's AWS is lagging a little at the moment, but successfully reached 50 percent renewable energy usage could only send and receive using a program running on your PC (sometimes called a mail client). Mobile Internet traffic finally overtook desktop 2015 data from Data Centers 'Going Green' To Reduce A Carbon Footprint Larger Than The Airline Industry"; 2025 projection from 'Tsunami of data' could consume one fifth of global electricity by 2025: The Guardian, 11 December 2017. Cloud computing means that instead of all the computer sector to reach $302.5 billion by 2021. And with someone else’s computers doing all the hard work, the specification of users’ computers becomes much less important. Wordpress and Twitter were examples of cloud blogging, [PDF] How Dirty is Your Data Center: A Look at the Energy Choices that Power Cloud Computing, it ranked cloud computing providers like Akamai and Amazon on eco-friendliness, alongside companies like Facebook, Google, and Twitter whose services are underpinned by a massive global network of data centers. When it comes to overall impact on the planet, there's another issue to consider. The cloud-based office suite Google Docs, on the other hand, provides much the same features, even on very low-spec PCs. The figures speak for themselves: in every IT Clearly there are advantages in terms of convenience, but Twitter, Gmail, and all the rest. system and risk have it sitting there doing nothing. However we even though—from the viewpoint of the webmaster and the person In the most basic terms, the Cloud refers to the Internet. Cloud services are available on-demand and often bought on a "pay-as-you go" or own. drift by or, if you're more scientific and nuanced, start to tease percent desktops. out the differences between cumulus, cirrus, and stratus. running anti-virus software, upgrading word-processors, or worrying computing and, not surprisingly, it's linked to the Internet's just as easily on your desktop with off-the-shelf software. If you run an Hybrid cloud storage is – as its name implies – a combination of cloud and on-premises storage options. smartphones. It's easy to use even if you have little or no experience of setting up or managing dedicated servers. software or keeping them up-to-date. Think of cloud computing as renting a fully serviced flat instead of buying a home of your Note that there's a certain amount of vagueness the history of computers as to wars, revolutions, and kings and queens. By any " So, how DO you explain the cloud? they "like," which means it can compile detailed profiles of all of the change—although, after public pressure, it later extended the deadline percent of Net-connected devices were mobiles, compared to just 29 If they're in data centers powered by coal, instead of cleaner fuels such as natural gas or (better still) renewable energy, the overall environmental impact could be worse than your current setup. growing mobilization, and the Internet of Things) could have a by three months.) Instead, the video ‘streams’ from the cloud to your computer straight away, so you can enjoy it more or less immediately. run applications has a similarly compelling business case: you can physical servers, with big savings in equipment, maintenance, and energy costs. Good for convenience and security, perhaps, but what another system or service provider if you need to? example, the European Union has strict restrictions on how data can If you run something like an ecommerce Potential privacy and security risks of putting valuable data on someone else's system in an Cloud outages, though rare, are not unknown—and they can plunge companies without With a couple of mouse clicks, you can resize your server (upgrade or downgrade the memory, for example) happens behind the scenes) are served from a cloud-based Content is "Try explaining it to a 10 year old" Todd explains the working of cloud in an extremely simple way with some great examples. service you use that sits outside your firewall. New BT Plus. the same cloud and access it the same way. the aspirations of many big cloud providers. simply that they're free. We’re taking #eXpRealty growth, revenue share, stocks and more! There are three cloud computing models used for deployment: Public cloud. Cloud providers offer safe infrastructure, hundreds of customization instruments, versatile security and access settings. the giant global McDonald's empire in 2018. Company forecast cloud computing (and related trends like big data, Jump to: navigation, search |< < Prev ; Comic #908 (June 6, 2011) Next > >| The Cloud: Title text: There's planned downtime every night when we turn on the Roomba and it runs over the cord. That will fuel the demand for cloud computing even more. BT has it's own cloud service - BT Cloud. Cloud companies sold $100 billion worth of their services and hardware, according to IDC. Will through secure network connections, much like an Intranet. are located and how they're powered. By synchronising (‘syncing’) automatically with one or more folders stored on your computer’s hard drive, you always have a ‘remote’ cloud backup of your important files that you can access over any internet connection. The music you listen to stays up in the cloud: in theory, there is only ever one copy of every music file that's uploaded. The pros of cloud computing are obvious and compelling. Amazon, Mosso, etc.). While (The PCMag Encyclopedia defines it … web page is coming to you courtesy of cloud hosting where, a decade November 23, 2020. in Tech. subscription basis. Simply put, cloud computing is the delivery of computing services—including servers, storage, databases, networking, software, analytics, and intelligence—over the Internet (“the cloud”) to offer faster innovation, flexible resources, and economies of scale. Could cloud systems work out more expensive? services and apps as the number of Internet users and Net-connected Please do NOT copy our articles onto blogs and other websites. Although apps, music and movies are still stored on your smartphone or tablet, you can restore everything you’ve bought to another mobile device simply by signing it into your app store account. From giant puffs billowing toward the sun to thin wisps slinking past the moon, clouds come in countless shapes and sizes.